2022 FORMULA ZERO
SCOPE
Event Strategy + Planning
Venue + Hotel Management
Travel Management
Venue Layout
Social Media
Brand Logo + Design
Creative Ideation
Graphics + Production + Install
Originated by Damian Lillard and his personal trainer, Phil Beckner, Formula Zero is a personal development program for the top basketball prospects focusing on on-court skills training and off-court character development.
The elite-level basketball camp was held August 3 - 6, 2022 in Portland, OR. Players and coaches stayed downtown at the Bidwell Marriott Hotel and basketball training took place at the Beaverton Hoop YMCA. The event was private – no parents, no agents, no guests.
“Formula Zero is about engaging the next generation athlete with the lessons that I have learned with a unique formula approach that has helped me get to where I am today,” said Lillard. “This community is about real impact and providing the highest level of development both on and off the court. The Formula Zero program will be an annual event showcasing the best athletes in the country in Portland.”
Our team worked closely with Dame and Phil to create an atmosphere that allowed players and coaches to focus and stay engaged throughout the experience.
16
High School Players
21
College Counselors
11
NBA Players
27/30
NBA Teams In Attendance
ON COURT
OFF COURT
Impressions
1.3M
19K
Engagements
2.3K
Followers
Impressions
4.2M
65K
Engagements
1.7K
Followers
Special Olympics Oregon athletes were invited to participate in a clinic with Formula Zero campers. They participated in passing, dribbling, and shooting drills and some competitive games.
Many of the Formula Zero athletes said that this was one of the highlights of the week, confirming what Dame is instilling in them:
“We get up every morning, we get dressed, we do what we have to do, but we need to remember that it’s all a privilege. We need to be humble and develop character. It’s about giving back.”
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